Data Collector

Recolección de datos

Data Collector works from the interaction between the mobile app, where the users collect valuable data from the points of sale, and the web platform, where users monitor the information in real time while key stakeholders can receive -via mail- all the necessary information for the decision making process.

For processing the data, GU Trade offers:

Standard reports (Excel, PPT and PDF)
Customized reports in Excel format
Power BI standard dashboards
Interphase for Power BI to integrate external data
Availability to integrate with customer’s systems
APIs

Key product features

Our solutions will let you take action effectively:

Perfect Store

Accelerate your business growth counting on a tailor made dashboard to measure the performance of your key indicators by product category based on your definition of Perfect Store. In addition, be aware of your own executions by store and the ones of your competitors.

SoS

Monitor Share of Shelf of any Product, Brand or Company, over the total space allocated to a specific category. Generate historicals and evaluate trends projection.

SKU control

Through this functionality, you can access all data by item, both your own and competitors: Price, Stock, Promotions, Expiration day, among others.

POP Materials

Enables you to know if agreed campaigns by point of sale are being implemented (Headers, Displays, Check-out exhibitions, among others). Additionally, you can request photos to know if implementation is being carried out correctly.

Even more!

Geolocation

Through this functionality, you are able to know your field team’s current location, generating a check-in and check-out report of visited Points of Sale (POS). This way, the company knows the exact amount of time each person dedicates to every POS and you will be able to visualize the precise route taken.

Customized reports

Generate tailor made reports, cross indicators, graph results and evaluate performance historic evolution according to the specific needs of your business.

Product orders

Generate suggested product orders that will directly reach your sales executives or your company. In addition, it will allow you to configure special requirements or include comments.

Activities

The activities are generated by the customers according to their information needs. Frequently used to implement photographic campaigns and implementation surveys. This functionality is very versatile and usually used for personnel or POS evaluations.

Routes

Assign routes to the team on the ground and modify them whenever is necessary. Be aware of planned routes compliance and easily identify which POS were visited and which not.

Notifications

GU Trade offers the possibility of subscribing to notifications on topics that need constant monitoring and supervision. Information will be sent consolidated via mail.

Out of Stock

It is of vital importance to avoid products out of stock on shelf since they generate loss of sales, plus it encourages the shopper to buy an alternative brand. The “Out of Stock” functionality enables the user to take corrective actions, such as:

Safety stock review
Product inventory checking
Logistic supply plan adjustment

Image bank

Allows you to preview from only one place all images taken to complete the Activities for a quick and agile monitoring.

Product returns

Accurate control of product returns causes and quantities. Identify trends or more impacted POS to take necessary actions.

Help Desk:

One of our customers most valued differentials is our Help Desk support, that provides assistance when questions or concerns may arise, regarding the use of our solution. GU Trade provides assistance to all users through a specialized and professional team, committed to respond quickly.